Cloud GTM Readiness Assessment
Evaluates messaging, operations, and team alignment across your AWS partnership and co-sell motion. Delivers a prioritized roadmap with actionable next steps.
AWS Partner Network Specialists
We help software companies turn cloud partnerships into predictable revenue — not just partnerships on paper.
Too many teams invest in partner marketplaces and co-sell programs without seeing real results. We change that.
Whether you're:
- Launching on AWS Marketplace for the first time
- Struggling to get traction with AWS sellers
- Trying to scale a cloud-driven revenue engine
We help you bridge the gap between "partner status" and actual pipeline.
- 40+ ISVs Launched
- 200+ AWS Co-Sell Opportunities
- $12M+ Marketplace Revenue Unlocked
Real co-sell motions, not just co-sell lists
We help your team build genuine working relationships with AWS sellers — the kind that generate qualified pipeline, not just email introductions.
GTM built for the way AWS works
We've mapped the AWS partner motion from the inside. Our assessments surface exactly where your strategy breaks down and what to fix first.
We work alongside your team
Not slide decks and recommendations — we embed with your team and execute. From Marketplace listings to competency submissions, we get it done.
Pipeline that actually closes
Forty-plus ISVs have used our approach to move from partner status to predictable revenue. We measure success in dollars, not designations.
Specialized services, measurable outcomes
AWS Co-Sell Acceleration
Build a repeatable co-sell motion with AWS sellers. We refine your 'better together' narrative and generate qualified pipeline through aligned field engagement.
AWS Marketplace Launch & Optimization
Listing strategy, pricing and packaging, trial design, and private offer readiness — structured to drive pipeline and maximize Marketplace revenue.
AWS Competency Services
We guide partners through the technical, operational, and GTM steps required to achieve AWS Competency designation, including solution alignment and customer evidence.
Work with us directly through AWS Marketplace
Both of our core services are available as private offers on AWS Marketplace — making it easy to transact through your existing AWS spend commitments.
Professional Services
AWS Alliance Leadership — Marketplace & Co-Sell Acceleration
Fractional alliance leadership for ISVs and startups who need to strengthen their AWS Marketplace participation and co-sell engagement — without a full-time hire. Covers positioning, seller engagement, private offers, and AWS program navigation.
- Assessment & Marketplace alignment
- Better Together narrative & strategy
- AWS seller engagement frameworks
- Ongoing fractional leadership
8–12 Week Engagement
AWS Competency Readiness and Validation Service
We help software companies earn AWS Competency designation and convert it into co-sell pipeline and Marketplace transactions. Fractivo manages all documentation, submission, and reviewer communication — one client earned two designations simultaneously in 12 weeks.
- Readiness assessment & gap analysis
- Evidence assembly & submission deck
- Validation management & tracking
- Co-sell activation & ISV Accelerate support
Results from the field
Real engagements, real outcomes. See how we've helped ISVs turn their AWS partnerships into measurable pipeline.
Docebo: Two AWS Competencies in 12 Weeks
Docebo, the AI-first enterprise learning platform, partnered with Fractivo to navigate AWS's rigorous competency validation process — taking two submissions from gap analysis to approval in a fraction of the typical timeline.
Defang: From Passive Listing to Pipeline-Generating Cloud GTM Engine
Defang needed to move beyond a passive AWS Marketplace listing. Fractivo embedded as their fractional alliance leader — activating co-sell, brokering executive AWS relationships, and building the GTM foundation to generate real pipeline.
Know if your case study will pass before AWS reads it.
Send one draft and your target competency. Our team returns a scored audit, a category-fit check and ranked fixes. Your fee is credited toward a full Competency Readiness Assessment.
A clear path from partner to pipeline
- Assess: A deep-dive analysis of your current partnership posture, messaging gaps, and revenue opportunities.
- Plan: A tailored strategy with defined milestones, owner assignments, and measurable outcomes.
- Execute: Hands-on implementation with ongoing support — we work alongside your team, not just advise it.
Results they remember
"Fractivo is the go-to consultancy for AWS Cloud GTM and competencies. That sort of specialization is great — they know exactly what works and what doesn't."
"Partnering with Fractivo has been invaluable. Their AWS GTM expertise helped us move fast, stay aligned with best practices, and build the foundation we needed to grow with AWS."
From the field
Ready to turn your AWS partnership into revenue?
- ISVs launching on AWS Marketplace
- Teams struggling with AWS co-sell
- Companies scaling cloud-driven revenue
Email contact@fractivo.com