Fractivo | Cloud Go-To-Market & Marketplace Growth – We help software companies turn cloud partnerships, marketplaces, and go-to-market strategy into predictable revenue growth.

Turning Cloud Partnerships into Growth Engines

From listings to closed deals, we guide you through what actually works.

Our Expertise

We help software companies turn cloud partnerships into predictable revenue not just partnerships on paper. Too many teams invest in partner marketplaces and co-sell programs without seeing real results. We change that.

Whether you’re:

Launching on AWS Marketplace for the first time
Struggling to get traction with AWS sellers
Or trying to scale a cloud-driven revenue engine

We help you bridge the gap between “partner status” and actual pipeline.

AWS Competencies

Fractivo supports AWS Partners in achieving Competency designation by guiding the technical, operational, and go-to-market steps required for approval. From solution alignment and program readiness to customer evidence and marketplace execution, we help you meet AWS standards and accelerate your path to Competency.

“Fractivo is the go-to consultancy for AWS Cloud GTM and competencies. That sort of specialization is great.”

— Irina Furman – Director, Channels and Marketplace, Docebo, Docebo

Ready to Thrive in the AWS Ecosystem?

Transform your AWS partnership from a checkbox to a revenue engine. Our GTM accelerator provides the strategic alignment and execution support you need to thrive in the AWS ecosystem.

"Partnering with Fractivo has been invaluable; their AWS GTM expertise helped us move fast, stay aligned with best practices, and bring this vision to life. We’re excited for what this means for developers and enterprises who want secure, Well-Architected deployments without the operational complexity.”

— Prakash, Co-Founder, Defang

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Accelerate Your Cloud Go-To-Market

We help you build and execute a cloud-aligned GTM strategy that aligns your product value with cloud partner priorities. From messaging to co-sell readiness, we tailor the plan to your stage and goals.

Get Selling on the Cloud Marketplace - Fast

We simplify and accelerate your Marketplace listing, working with industry leading tools to get you transacting quickly. Then, we help you turn that listing into a sales channel.

Turn Your Cloud Partnership Into Revenue

Cloud partnerships can be powerful—but only if you know how to activate them. We help you navigate programs, build joint value narratives, and generate pipeline with cloud teams.

Explore Our Expert Advisory Services

Fractivo offers a range of advisory services designed to help businesses build strategic cloud partnerships. Our team of experts provides tailored strategies that align with your business goals, ensuring increased revenue and growth. Discover how our innovative approach can support your success.

Cloud GTM Readiness Assessment

Our Cloud GTM Readiness Assessment helps ISVs identify gaps and unlock opportunities across their AWS partnership, Marketplace strategy, and co-sell motion. We evaluate your current state across messaging, operations, team alignment, and execution, then deliver a clear, prioritized roadmap with actionable next steps. We cut through the noise so your team knows exactly where to focus to drive faster, more predictable cloud-driven growth.

Consultant presenting a growth strategy to a startup team in a modern conference room.

AWS Co-Sell Acceleration

Our AWS Co-Sell Acceleration advisory helps ISVs build and activate a repeatable co-sell motion with AWS. We work with your team to refine your “better together” story, align with AWS sellers, and generate qualified pipeline through structured engagement and opportunity management. We remove the ambiguity so your team can confidently partner with AWS and turn co-sell into a consistent revenue driver.

Consultants brainstorming in a conference room with cloud technology visuals.

AWS Marketplace Launch & Optimization

Our AWS Marketplace Launch & Optimization advisory helps ISVs successfully list, position, and monetize their products on AWS Marketplace. We guide you through listing strategy, pricing and packaging, trial design, and private offer readiness—ensuring your Marketplace presence is built to convert. We simplify the process and set you up with a strong foundation so you can drive pipeline, accelerate deals, and maximize revenue through AWS Marketplace.

Our Process

Assess

We start by understanding your business goals and challenges. This involves in-depth discussions and analysis to identify key areas for improvement and growth.

Plan

Based on our findings, we develop a tailored strategy that aligns with your objectives. This includes defining clear milestones and a roadmap for achieving sustainable success.

Execution

We work closely with your team to implement the strategy, providing ongoing support and guidance. Our focus is on driving measurable results and ensuring long-term value.

Latest Insights

Discover how we help startups grow with cloud strategies.

Cloud Partnerships

AWS Competencies in Practice: What They Signal to Buyers

AWS announced 247 new AWS Competency, Service Delivery, Service Ready, and MSP partners added in

AWS Marketplace

AWS Marketplace Reporting Update: Improved Visibility Into Payment Collection and Cash Flow

For companies scaling revenue through AWS Marketplace, visibility into billed revenue has never been the

Agentic AI / AI Infrastructure

🎉 Fractivo Celebrates Defang’s AWS Marketplace Launch: Powering the Agentic AI Era with One-Command Deployments

Introduction At Fractivo, we love celebrating our partners’ wins and this one is big. 🚀

Our Trusted Partners

AWS

Amazon Web Services (AWS) offers a broad set of global cloud-based products including compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security, and enterprise applications: on-demand, available in seconds, with pay-as-you-go pricing. From data warehousing to deployment tools, directories to content delivery, over 200 AWS services are available.

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partneriq

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Sadler Marketing

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Get in Touch

We’d love to hear from you! Whether you have questions or need assistance, our team is here to help.