Cloud GTM Readiness Assessment
Evaluates messaging, operations, and team alignment across your AWS partnership and co-sell motion. Delivers a prioritized roadmap with actionable next steps.
AWS Partner Network Specialists
We help software companies turn cloud partnerships into predictable revenue.
Too many teams invest in partner marketplaces and co-sell programs without seeing real results. We change that.
Whether you're:
- Launching on AWS Marketplace for the first time
- Struggling to get traction with AWS sellers
- Trying to scale a cloud-driven revenue engine
We help you bridge the gap between "partner status" and actual pipeline.
- 40+ ISVs Launched
- 200+ AWS Co-Sell Opportunities
- $12M+ Marketplace Revenue Unlocked
Working relationships with AWS sellers
We help your team build genuine working relationships with AWS sellers, the kind that can turn into qualified pipeline.
GTM built for the way AWS works
We've mapped the AWS partner motion from the inside. Our assessments surface exactly where your strategy breaks down and what to fix first.
We work alongside your team
We embed with your team and execute. From Marketplace listings to competency submissions, we get it done.
Pipeline that actually closes
Forty-plus ISVs have used our approach to move from partner status to predictable revenue. We measure success in pipeline and revenue.
Specialized services, measurable outcomes
AWS Co-Sell Acceleration
Build a repeatable co-sell motion with AWS sellers. We refine your Better Together narrative and help your team engage AWS field teams in a way that can turn into qualified pipeline.
AWS Marketplace Launch & Optimization
Listing strategy, pricing and packaging, trial design, and private offer readiness, structured to drive pipeline and Marketplace revenue.
AWS Competency Services
We guide partners through the operational and GTM steps required to achieve AWS Competency designation, including solution alignment and customer evidence, while your team owns the technical validation.
Work with us directly through AWS Marketplace
Both of our core services are available as private offers on AWS Marketplace, so you can buy through your existing AWS account and pay on your AWS bill.
Professional Services
AWS Alliance Leadership — Marketplace & Co-Sell Acceleration
Fractional alliance leadership for ISVs and startups who need to strengthen their AWS Marketplace participation and co-sell engagement without a full-time hire. Covers positioning, seller engagement, private offers, and AWS program navigation.
- Assessment & Marketplace alignment
- Better Together narrative & strategy
- AWS seller engagement frameworks
- Ongoing fractional leadership
8–12 Week Engagement
AWS Competency Readiness and Validation Service
We help software companies earn AWS Competency designation and convert it into co-sell pipeline and Marketplace transactions. Fractivo manages all documentation, submission, and reviewer communication. One client earned two designations simultaneously in 12 weeks.
- Readiness assessment & gap analysis
- Evidence assembly & submission deck
- Validation management & tracking
- Co-sell activation & ISV Accelerate support
Results from the field
Real engagements, real outcomes. See how we've helped ISVs turn their AWS partnerships into measurable pipeline.
Docebo: Two AWS Competencies in 12 Weeks
Docebo, the AI-first enterprise learning platform, partnered with Fractivo to navigate AWS's rigorous competency validation process — taking two submissions from gap analysis to approval in a fraction of the typical timeline.
Defang: From Passive Listing to Pipeline-Generating Cloud GTM Engine
Defang needed to move beyond a passive AWS Marketplace listing. Fractivo embedded as their fractional alliance leader — activating co-sell, brokering executive AWS relationships, and building the GTM foundation to generate real pipeline.
Why Fractivo
Your AWS partnership needs an owner.
AWS Marketplace now shapes how enterprise buyers discover, evaluate and purchase software, and AI agents are starting to do part of that work. Fractivo gives your team experienced AWS alliance leadership from week one, backed by proven playbooks and the systems to keep the motion running.
- $100K: Estimated ARR pipeline from one AWS SA workshop (Defang)
- 12 weeks: Two AWS Competencies earned (Docebo)
- 3 days: From submission to Competency approval (Docebo)
Fractional AWS alliance leadership from week one
AWS partnerships stall when they belong to everyone and no one. A named Fractivo lead guides your AWS motion across programs, Marketplace, co-sell and the relationships that hold them together, so your sales team can stay focused on closing.
Co-sell records AWS can act on
AWS sellers decide which opportunities they engage on, and record quality shapes that decision. We write opportunity records to AWS's standard and make clear, specific asks of AWS account teams. One client's opportunity moved from a quality score of 10 to 50 after our rewrite.
A listing built for agentic buyers
Buyers research and compare on AWS Marketplace before they talk to sales, and Agent Mode now lets AI do part of that research. We make sure your listing gives buyers and their agents what they need to move forward.
Better Together stories AWS sellers can retell
We build your co-sell narrative around the outcomes AWS's field cares about, so your story connects to their priorities and is easy to carry into customer conversations.
Faster through AWS programs
Docebo earned two AWS Competencies in 12 weeks, with its Education Competency approved three days after submission. A single AWS Solutions Architect workshop we organized for Defang produced an estimated $100K in ARR pipeline.
Know if your case study will pass before AWS reads it.
Send one draft and your target competency. Our team returns a scored audit, a category-fit check and ranked fixes. Your fee is credited toward a full Competency Readiness Assessment.
A clear path from partner to pipeline
- Assess: A deep-dive analysis of your current partnership posture, messaging gaps, and revenue opportunities.
- Plan: A tailored strategy with defined milestones, owner assignments, and measurable outcomes.
- Execute: Hands-on implementation with ongoing support. We work alongside your team to get it done.
Results they remember
"Fractivo is the go-to consultancy for AWS Cloud GTM and competencies. That sort of specialization is great — they know exactly what works and what doesn't."
"Partnering with Fractivo has been invaluable. Their AWS GTM expertise helped us move fast, stay aligned with best practices, and build the foundation we needed to grow with AWS."
From the field
Ready to turn your AWS partnership into revenue?
- ISVs launching on AWS Marketplace
- Teams struggling with AWS co-sell
- Companies scaling cloud-driven revenue
Use the contact form on this page to tell us where your AWS partnership stands.