Archives

Introduction: The Year AWS Partnership Becomes Performance-Based In 2026, AWS is transforming how partner success

How putting our own AWS GTM strategy into action led to faster visibility, real buyer

A New Way for AWS Customers to Procure Fractivo Services We’re excited to announce that

Introduction “Be where your customers are.” It’s a phrase every software leader has heard, but

Software sales teams in North America are navigating a rapidly shifting landscape. Despite macroeconomic uncertainty,

Introduction – Expectation vs. Opportunity When you list on AWS Marketplace, it’s tempting to expect

Amazon just posted another strong quarter for AWS: $30.9B in revenue, up 17.5% YoY. Behind

Enterprises buying software through AWS Marketplace achieve a 377% return on investment and reduce procurement

Developers, startup founders, and technical teams often create AWS accounts with the intent to explore,

Why We Started Fractivo After years in the cloud business working alongside some of the