Sell More. Win The Cloud Marketplace.

From listings to closed deals, we guide you through what actually works.

Ready to Thrive in the AWS Ecosystem?

Transform your AWS partnership from a checkbox to a revenue engine. Our GTM accelerator provides the strategic alignment and execution support you need to thrive in the AWS ecosystem.

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Our Expertise

We help software companies grow faster and sell smarter through strategic cloud partnerships.

Whether you’re new to AWS Marketplace, struggling to generate co-sell opportunities, or scaling a cloud-native revenue motion, we provide the clarity, tools, and guidance you need to succeed without the guesswork.

Accelerate Your Cloud Go-To-Market

We help you build and execute a cloud-aligned GTM strategy that aligns your product value with cloud partner priorities. From messaging to co-sell readiness, we tailor the plan to your stage and goals.

Get Selling on on the Cloud Marketplace - Fast

We simplify and accelerate your Marketplace listing, working with industry leading tools to get you transacting quickly. Then, we help you turn that listing into a sales channel.

Turn Your Cloud Partnership Into Revenue

Cloud partnerships can be powerful—but only if you know how to activate them. We help you navigate programs, build joint value narratives, and generate pipeline with cloud teams.

Explore Our Expert Advisory Services

Fractivo offers a range of advisory services designed to help businesses build strategic cloud partnerships. Our team of experts provides tailored strategies that align with your business goals, ensuring increased revenue and growth. Discover how our innovative approach can support your success.

AWS Partnership Advisory

We provide advisory to businesses on establishing and optimizing strategic cloud partnerships. We tailor strategies to align with your business goals.

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Cloud Deal Desk

Our Fully Managed Cloud Deal Desk helps ISVs accelerate Marketplace sales by handling private offers, co-sell coordination, and end-to-end transaction management. We take care of the complexity so your team can focus on closing deals and growing revenue.

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Cloud Cost Optimization

Our team provides innovative solutions to leverage all the potential cash and credit investments that are available to your business. We ensure your business knows how to optimize your relationship with the cloud providers.

Our Process

Assess

We start by understanding your business goals and challenges. This involves in-depth discussions and analysis to identify key areas for improvement and growth.

Plan

Based on our findings, we develop a tailored strategy that aligns with your objectives. This includes defining clear milestones and a roadmap for achieving sustainable success.

Execution

We work closely with your team to implement the strategy, providing ongoing support and guidance. Our focus is on driving measurable results and ensuring long-term value.

Latest Insights

Discover how we help startups grow with cloud strategies.

AWS Marketplace

Top 3 Sales Trends Fueling Growth in 2025

Software sales teams in North America are navigating a rapidly shifting landscape. Despite macroeconomic uncertainty,

AWS Marketplace

AWS Marketplace Growth Blueprint for Sales Leaders: Why Top-of-Funnel Takes Time (and How to Turn Your Listing into a Pipeline Engine)

Introduction – Expectation vs. Opportunity When you list on AWS Marketplace, it’s tempting to expect

AWS Marketplace

What AWS’s Q2 Momentum Means for You and How to Use It to Drive Revenue

Amazon just posted another strong quarter for AWS: $30.9B in revenue, up 17.5% YoY. Behind

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Get in Touch

We’d love to hear from you! Whether you have questions or need assistance, our team is here to help.