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Dedicated to advancing your business through strategic partnerships

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Hyperscaler Partnering Done The Right Way

Our deep expertise in cloud ecosystems enables us to architect partnership strategies that directly impact your top and bottom line. We don't just advise - we engineer revenue-generating relationships that propel your business to new heights

Get started with Fractivo's Cloud GTM Jumpstart Program

Benefits:

  • Unstoppable Cloud Foundation: Build the groundwork for a winning cloud partnership strategy, ready to scale as you grow.
  • Magnetic Messaging: Attract AWS and customers with clear, compelling messaging that speaks directly to their needs.
  • Strategy Development: Get ahead of the game with co-sell readiness, setting you up for long-term success in the AWS ecosystem.

What Fractivo Provides:

  • Discovery and Strategy Alignment
    • 1-hour Consultation: A laser-focused discovery session to pinpoint your product’s strengths, cloud partnership readiness, and the value you bring to AWS customers.
    • Cloud Partnership Blueprint: A tailored blueprint that outlines your key cloud partnership opportunities, AWS alignment, and early engagement strategies.
  • "Better Together" Story Creation
    • "Better Together" Storyline: A crafted narrative that showcases how your solution supercharges AWS services, driving customer success and increasing AWS service consumption.
    • Customer Pain Point Mapping: A breakdown of how your product solves real-world customer problems, aligning your story with AWS’s customer obsession mantra.
  • Go-to-Market Messaging Framework
    • Cloud GTM Messaging Framework: A concise, high-impact framework designed to help your teams communicate your solution’s value, both to AWS and to your customers.
    • Competitive Positioning Statement: A sharp positioning statement that differentiates your solution in the crowded cloud ecosystem, making your offer stand out to AWS sellers and customers.
  • Co-Sell Readiness
    • Co-Sell Playbook: A powerful playbook that outlines how to engage AWS sales teams, position your solution in joint customer conversations, and set the stage for future co-sell success.
    • Roadmap: A simple, actionable roadmap for continuing your cloud GTM journey, including applying for AWS ISV Accelerate and preparing for future marketplace listings.
Our core focus areas include
  • Strategy Development
  • Ecosystem Navigation
  • Strategic Private Pricing
  • Value Proposition Creation
  • Lifecycle Management
  • Co-innovation and Product Integration
  • Partnership Metrics and KPIs
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