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Our story

Who We Are

We provide advisory services to build strategic cloud partnerships the right way. Founded on the principles of customer obsession, innovation and collaboration, we know what it takes to break through revenue and growth barriers effortlessly with the help of strategic cloud partnerships.

At the heart of our business is a dynamic team, often likened to the Avengers of the business world. Each member brings a unique set of skills honed over years of experience across various industries. This collective powerhouse of expertise is dedicated to supporting founders and startups in achieving their growth milestones. Our approach is both strategic and creative, ensuring long term growth while tackling immediate challenges. We tailor our strategies to meet the unique needs of each business area.

Our holistic approach ensures that every customer not only meets but exceeds their growth objectives, making us a true partner in each startup’s journey to success.


After hiring and building out the sales organization for your business you haven’t found the growth needed to take your business to that next level. In the dynamic economic environment we find ourselves in today and the immense pressure to show profitable growth, traditional approaches aren’t working.

1. Businesses Need for Profitable Growth: Companies today are seeking revenue growth with lower costs, while still able to show scalability.

2. Lack of Bandwidth and Support: However, many lack the bandwidth, visibility, and support to achieve these outcomes.

3. Traditional Tactics Fall Short: Traditional tactics such as hiring, outsourcing talent, or adding technology often fall short because they address surface-level symptoms rather than underlying causes.

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To realize the benefits of a true cloud partnership, your business needs to take an outcome-based approach in creating the strategies, systems, and leadership. This consists of first deeply understanding your business goals and how they align with the overall success and growth of your organization.

1. Identify Key Outcomes: We identify the KPIs and milestones needed to be hit, as well as the behaviors that need to follow through with them in order to drive those results.

2. Develop Systems: We create and develop the systems needed to enact those behaviors and drive toward those milestones and KPIs. This is a blend of developing the tech stack, enablement workshops, and content required to create the foundational framework for the team to drive those results and have a system to follow to ensure higher levels of performance.

3. Leadership Model of Governance: We incorporate a leadership model of governance and accountability to help ensure that all the right actions are being taken, following the appropriate systems to drive the strategies that lead to those outcomes, creating a cyclical workflow.


Our pricing structure is designed to be transparent and flexible, reflecting the diverse needs and scales of the businesses we serve. We offer customized pricing models that align with the scope of services, ensuring that our customers receive value far exceeding the investment cost. Our three core service models:

Do It Yourself (DIY) with advisory and coaching services provided on a as needed basis. Ideal for startups looking to maximize their budget while leveraging expert advice to steer their go-to-market strategies.

Do It With You (DIWY) providing strategic guidance and hands-on support during critical phases. Our team acts like dial-in support, adjusting our level of involvement based on the customers needs at different stages. This model is favored by businesses that require more than just strategic advice but aren't yet ready for full outsourcing of their functions.

Do It For You (DIFY) provides end-to-end management of all partnering functions. This premium pricing reflects the extensive involvement and resource allocation, acting as a complete in-house team. This model is perfect for businesses that need to outsource their cloud partnering strategy entirely, allowing them to focus on other critical aspects of their business while we handle cloud partnership.

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Business people meeting for budget definition


No cost confidential business assessment which will help us better understand your current state. As an outcome from the completed assessment we will provide a report on the gaps/opportunities for the business and a customized proposal that outlines our services and associated investment to drive growth for your business.