Introduction
At Fractivo, we love celebrating our partners’ wins and this one is big. 🚀
We’re thrilled to announce that Defang, the trailblazing DevOps platform for agentic and multi-agent AI applications, is now live on the AWS Marketplace. This milestone marks a major leap forward for developers, ISVs, and AI teams building intelligent agents and deploying them as AWS-native workloads.
Fractivo had the privilege of partnering with the Defang team to design, build, and launch their AWS Marketplace listing, aligning it with AWS Marketplace best practices, co-sell strategy, and Well-Architected principles. The result? A listing that perfectly showcases how Defang makes deploying agentic apps to AWS as simple as a single command.
In a cloud landscape defined by speed, compliance, and automation, Defang stands out as a tool that doesn’t just keep up it leads.
“Getting Defang live on the AWS Marketplace is a huge milestone for our team and our customers. We built Defang to make deploying agentic and multi-agent applications on AWS as simple as running a single command and now even more builders can access that power directly through the Marketplace. Partnering with Fractivo has been invaluable; their AWS GTM expertise helped us move fast, stay aligned with best practices, and bring this vision to life. We’re excited for what this means for developers and enterprises who want secure, Well-Architected deployments without the operational complexity.”
— Prakash, Co-Founder, Defang
The Challenge: Complex DevOps in the Agentic AI Era
In today’s AI-driven world, building multi-agent systems is just the beginning. The real challenge lies in deploying those workloads securely, consistently, and at scale across AWS environments.
Traditional DevOps pipelines weren’t designed for agentic AI workloads that combine models, APIs, and orchestration layers. Developers often find themselves tangled in:
- Complex Terraform or CloudFormation configurations
- Weeks-long setup cycles across AWS services
- Risky inconsistencies between dev, staging, and production
- Endless troubleshooting that slows innovation
Defang was built to change that. Its AWS-native automation closes the gap between development and deployment. Defang uses a Docker Compose specification of the application, alread used by millions of developers for local deployments, and deploys it to AWS greatly simplifying the deployment experience while ensuring that every workload adheres to the AWS Well-Architected Framework (WAFR) for security, reliability, and scalability.
The Founder’s Story: From Frustration to Frictionless Deployment
Defang’s story begins with a team of cloud veterans who were tired of repeating the same complex setup process for every project. Each new workload brought another round of ECS cluster configurations, RDS provisioning, complex network and IAM policy tuning.
Then came the spark:
“What if deploying a multi-agent AI system to AWS was as easy as running defang up?”
That simple idea became Defang a DevOps agent for the agentic era. The team baked in native support for DNS, networking, compute, databases, queues, LLMs and more – all with AWS best practices, WAFR compliance, and automation from the start.
Fractivo helped the Defang team take that vision to the AWS Marketplace, crafting the listing content, assets, and positioning to reflect both the product’s technical depth and its market impact. Today, Defang’s listing stands as a prime example of how an ISV + Fractivo partnership can bring a product from idea to AWS co-sell readiness in record time.
Product Benefits: What Makes Defang AWS-Ready
With Fractivo’s AWS GTM expertise and Defang’s DevOps innovation, customers now gain:
- One-command AWS deployment: Launch intelligent, multi-agent apps to infrastructure comprised ofECS, RDS, ElastiCache, ELB, and Bedrock in seconds.
- Deep AWS-native integration: WAFR compliance built into every deployment for security, scalability, and cost-effectiveness
- Language & framework flexibility: Works seamlessly with Node.js, Python, Go, CrewAI, LangGraph, n8n, and more.
- Environment consistency: Built-in deployment tiers (dev/staging/prod) with automatic cost estimation.
- AI-assisted DevOps: Natural-language deployment commands via MCP integrated right into your favorite IDE – AWS Kiro, VS Code, Cursor, Claude, and more.
- Rapid AWS Marketplace onboarding: Listing designed and launched in under 30 days with Fractivo’s GTM framework.
“We’re thrilled to celebrate Defang’s AWS Marketplace launch, this is exactly the kind of innovation the ecosystem needs. Defang removes the deployment bottlenecks that slow teams down and gives customers a frictionless, one-command path to secure AWS-native environments. Working alongside Prakash and the Defang team has been incredible; they are a truly world-class group, and their pace, clarity, and commitment to customer value made this project a joy. We’re excited to continue supporting Defang as they scale and help even more customers accelerate their agentic AI workloads on AWS.”
— Ryan Vankessel, Founder, Fractivo
FAQs: From Hesitation to Confidence
Q1: “I thought Docker Compose was only for local deployments?”
Not any more. Defang turns your existing Compose files into AWS-native deployments automatically, saving weeks of manual setup.
Q2: “Is it production-grade secure?”
Yes. Defang enforces least-privilege IAM, encrypts configurations, and follows AWS WAFR best practices.
Q3: “Can we integrate it with our CI/CD pipelines?”
Absolutely. Defang includes CI/CD integrations (e.g. with GitHub Actions) and secret management for seamless automation.
Q4: “Does it only work with AWS Kiro?”
No. Defang supports AWS Kiro-built apps as well as any Docker Compose-based workloads, making it framework-agnostic and AWS-universal.
Q5: “Which agentic framework can I use to build my application?”
You can use any language and any of the popular agentic frameworks – CrewAI, LangGraph, n8n, Strand, Autogen, etc. – to build your agentic application. As long as you can express your application with Docker Compose, Defang can automatically deploy it to AWS. Competitive Edge: Why Defang (and Fractivo) Win Together
| Feature | Defang (with Fractivo) | Traditional DevOps Tools | DIY Scripts |
| AWS Marketplace ready | ✅ Yes | ❌ No | ❌ No |
| Agentic AI deployment | ✅ Built-in | ⚠️ Partial | ❌ None |
| WAFR compliance | ✅ Automated | ⚠️ Manual | ❌ Risky |
| One-command simplicity | ✅ Yes | ❌ No | ❌ No |
| AWS co-sell alignment | ✅ Enabled by Fractivo | ❌ Absent | ❌ Absent |
| Time to launch | ✅ <30 days | ⚠️ 90+ days | ❌ Undefined |
Together, Defang and Fractivo delivered a cloud GTM success story combining cutting-edge DevOps automation with AWS Marketplace precision and partner enablement.
Fractivo’s engagement focused on helping Defang translate this unique value into a powerful AWS Marketplace presence—one that accelerates discoverability, co-sell alignment, and AWS GTM success.
Conclusion: A Partnership That Scales Innovation
Defang’s successful launch on the AWS Marketplace represents more than a product milestone—it’s a story of collaboration, innovation, and speed.
By partnering with Fractivo, Defang not only achieved AWS Marketplace listing readiness but also strengthened its AWS GTM positioning, co-sell potential, and visibility within the AWS ecosystem.
Now, AI developers ISVs, and enterprises alike can deploy intelligent, multi-agent applications faster than ever—securely, compliantly, and at scale.
👉 Explore Defang on AWS Marketplace and experience the power of one-command, Well-Architected AWS deployments.
👏 Congratulations to the entire Defang team—from all of us at Fractivo, it’s been an honor building this launch with you.