A New Way for AWS Customers to Procure Fractivo Services
We’re excited to announce that Fractivo’s AWS Alliance Leadership – Marketplace & Co-Sell Acceleration Service is now available as an AWS Marketplace listing. This launch makes it easier than ever for ISVs, startups, and AI companies to access fractional alliance leadership directly through AWS Marketplace, streamlining procurement with simplified billing and faster contracting.
For AWS customers, this means you can now procure Fractivo’s proven cloud GTM strategy services through AWS Marketplace, reducing procurement friction and aligning with how your teams already engage with AWS.
Why We Created This Service
Many ISVs, startups, and AI innovators build an AWS Marketplace listing expecting instant traction—only to find that visibility is limited, seller engagement is low, and co-sell opportunities are missed. Without AWS-aligned alliance leadership, Marketplace adoption and co-sell participation are difficult to achieve.
Fractivo was built to close that gap. Acting as your fractional alliance lead, we:
- Refine Marketplace positioning with better together messaging that resonates with AWS sellers.
- Equip your sales team to engage in the AWS co-sell program with confidence.
- Guide you through programs like AWS ISV Accelerate and AWS Marketplace private offers.
- Provide ongoing strategy to align with AWS priorities and accelerate revenue growth.
What Customers Gain from Procuring on AWS Marketplace
Procuring Fractivo’s services through AWS Marketplace provides a number of benefits, including:
- Simplified Procurement – Use AWS Marketplace to streamline vendor onboarding and contracting.
- Clarity in Positioning – Strengthen listings and highlight outcomes tied to AWS service adoption.
- Co-Sell Acceleration – Align with the AWS co-sell program and engage sellers more effectively.
- Program Navigation – Gain guidance on AWS ISV Accelerate and AWS Marketplace private offers.
- Fractional Expertise – Access proven AWS alliance leadership without the cost of a full-time hire.
Whether you’re delivering SaaS, modern cloud solutions, or cutting-edge AI products, Fractivo ensures your solution is positioned for AWS seller engagement and Marketplace success.
How It Works
Our AWS Marketplace service is designed to help ISVs, startups, and AI companies succeed at every stage of their AWS GTM journey:
- Assessment & Alignment – Review your AWS Marketplace listing, AWS relationship, and co-sell readiness.
- Story & Messaging – Build compelling better together messaging tied to AWS services like Amazon EC2, Amazon S3, and Amazon RDS.
- Seller Engagement – Equip your team with frameworks that drive AWS seller collaboration.
- Ongoing Leadership – Provide continuous check-ins, playbooks, and executive guidance.
Why AWS Marketplace Procurement Matters
Procuring Fractivo through AWS Marketplace provides clear benefits:
- Faster contracting through your existing AWS procurement workflows.
- Consolidated billing with AWS invoices you already manage.
- Stronger AWS alignment by transacting in a channel AWS sellers recognize and support.
For ISVs, startups, and AI companies, being able to point to Marketplace procurement strengthens credibility with both AWS and customers, ensuring your investment in alliance leadership pays off in visibility and co-sell traction.
Why Fractivo
Fractivo was founded by an AWS veteran with years of experience leading alliances, ISV acceleration, and Marketplace strategy inside AWS. We know how AWS sellers think, what programs drive engagement, and how ISVs, startups, and AI innovators can position themselves for success.
That experience—combined with our cloud partnership strategy expertise—is why partners trust Fractivo to guide them through AWS Marketplace and co-sell motions.
Frequently Asked Questions (FAQ)
1. Can Fractivo’s service be paid for through AWS Marketplace?
Yes. Our AWS Marketplace listing allows ISVs, startups, and AI companies to procure Fractivo’s Alliance Leadership service directly through AWS. This simplifies contracting, consolidates billing under your AWS invoice, and speeds up procurement compared to traditional vendor onboarding.
2. How does this service help with AWS co-sell?
Fractivo acts as your fractional alliance lead, helping refine your better together messaging, align your solution with AWS services, and prepare your team for the AWS co-sell program. This increases visibility with AWS sellers and accelerates your ability to engage in joint opportunities.
3. What if we already have an AWS Marketplace listing?
If you already have a listing, Fractivo will assess your positioning, seller readiness, and AWS program alignment. From there, we refine your listing strategy, strengthen your AWS Marketplace co-sell story, and provide ongoing leadership to maximize adoption.
4. Is this service only for startups, or do established ISVs and AI companies benefit too?
Both. Startups and AI innovators often use Fractivo to get their AWS GTM strategy right from the beginning, while established ISVs engage us to scale co-sell motions, improve Marketplace performance, or strengthen AWS alliance alignment without adding full-time headcount.
Get Started Today
With our new AWS Marketplace listing, it’s easier than ever for ISVs, startups, and AI companies to bring in AWS-aligned alliance leadership. Whether you’re just listing on Marketplace or scaling your co-sell motion, Fractivo helps you accelerate pipeline and strengthen your AWS partnership.
👉 Ready to accelerate your AWS GTM strategy? Procure Fractivo’s AWS Alliance Leadership – Marketplace & Co-Sell Acceleration Service today on AWS Marketplace and start driving more meaningful AWS outcomes.