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Software sales teams in North America are navigating a rapidly shifting landscape. Despite macroeconomic uncertainty,

Introduction – Expectation vs. Opportunity When you list on AWS Marketplace, it’s tempting to expect

Amazon just posted another strong quarter for AWS: $30.9B in revenue, up 17.5% YoY. Behind

Enterprises buying software through AWS Marketplace achieve a 377% return on investment and reduce procurement

Developers, startup founders, and technical teams often create AWS accounts with the intent to explore,

Why We Started Fractivo After years in the cloud business working alongside some of the

The AWS Foundational Technical Review (FTR) is a key milestone for startups looking to scale

At Fractivo, I founded the company with one clear vision: to help software providers drive